Resources
Where to start if you want to find out more about search engine marketing.
BOOKS
The
UnFair Advantage Book including Search Engine News
Planet Ocean not only offer this invaluable overview of SEO in a regularly
updated electronic form for easy download, they also include a subscription
to their monthly industry newsletter Search Engine News as part of the
price.
Search
Engine Visibility (Voices that Matter)
Respected SEO guru Shari Thurow discusses how to create sites that
not only get high rankings but that succeed with customers too.
Jill Whalen's
Nitty-Gritty of Writing for the Search Engines
Jill Whalen is an SEO writer, consultant and guru of many years'
standing, and what she doesn't know about optimisation ain't worth telling!
This book offers techniques for search-engine friendly copywriting.
Unleash
Amazing Profits with Google AdWords Select
This invaluable report by Andrew Goodman tells you exactly how to get the most
from pay-per-click at Google.
Pay-per-Click Search Engine Marketing Handbook
By Boris and Eugene Mordkovich - advanced advice for ppc marketers.
SOFTWARE
Keyword Discovery
Advanced keyword research tool from Trellian - significant search volumes
for accurate data.
Wordtracker
The original keyword research tool, features a great thesaurus tool for
related terms and synonyms.
WebPosition Gold
Most useful for its automated rank-checking facility; also offers a page
editor, an ftp page upload tool, a submissions facility, and a wealth
of tips, advice and techniques in its help files.
Google Analytics
Essential for analysing visitor statistics, this free tool has extensive
functionality and an easy-to-use interface.
FORUMS & COMMUNITIES
Webmaster World
Extensive discussion of cutting-edge search marketing topics among the
world's top webmasters. If the answer's not here, you're the first
with the problem!
IHelpYou.com
Forums
SEO best practices forums with friendly and helpful members.
Cre8asite Forums
The forums cover usability, Internet law, business, marketing, SEO, web
design and programming and more.
HighRankings Forum
SEO forums on Jill Whalen's site - some expert advice available here.
ARTICLES
& NEWSLETTERS
Clickz Network
Subscribe to newsletters and read the latest on internet marketing. Includes
the legendary SearchEngineWatch.
Traffick
Andrew Goodman's always enlightening SEM blog.
HighRankings
Jill Whalen's site again - subscribe to her free newsletter for insights
into her no-nonsense approach to SEO.
User Interface Engineering
Not strictly SEM, but full of invaluable information about website usability
and successful interface design.
Search Engine Guide
Daily updates on what's new in SEM from the industry's leading commentators.
SEO24
RSS roundup of search engine marketing news and opinion from the top
global SEO journalists.
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