Portfolio
Soho's Clothing
An independent online franchise for a successful alternative
fashion chain, Soho's needed to combine eye-catching design with
highly-optimised e-commerce functionality, and we launched this
site with a bare-bones advertising budget in March 2006. Within
six months the site was showing a return on advertising investment
of over 500%, and within nine months it was appearing on the
first page of Google for all its targeted keyphrases. The site
receives more than 90% of traffic from search engines, 50% of
which comes from its natural listings in Google. Day-to-day site
updating and maintenance is carried out by the client, while
I manage search engine marketing and design on an ongoing basis.
Soho's Alternative Clothing
- Punk, Goth & Emo Fashion
|
|
 |
BIGShoe
I designed and built this e-commerce site in just six weeks,
and launched it in August 2006, again with a minimal advertising
budget. Within six months the site was appearing in Google's
top 10 for the highly competitive term 'large shoes', and now
receives more than 95% of its traffic from search engines. Using
Google Analytics I am able to continually monitor results from
pay-per-click advertising as well as the success of various optimisation
initiatives, to ensure the search marketing campaign delivers
optimum performance and maximum ROI.
BIGShoe - Large Shoes for
Men
|
|
 |
Into the Blue
In 2001, this site was just a small offshoot venture for the
company that organises the Biggin Hill Air Show. I added e-commerce
functionality and took it through a number of redesigns that
maximised its search engine opportunities to the point where
today it competes successfully in a highly competitive niche,
with first-page results for very many of its pages. Although
I no longer handle the site maintenance due to its increasing
technical complexity, it retains my original search-engine-friendly
designs, and I continue to provide consulting support for Into
the Blue in areas such as affiliate marketing, email marketing,
statistical analysis and optimisation.
Into the Blue - Experience & Activity Gift Vouchers
|
|
 |
Families Online
After building, launching and successfully marketing an extensive
site for well-known local listings publication Families Magazine
in 2000, three years later I was asked to undertake the migration
of the site over to a new, highly complex and interactive architecture,
which not only provided more efficient management and presentation
of articles but also enabled client editing and updating of the
site at different levels of access. A cautious, search-engine-aware
approach meant that the site's excellent existing search engine
rankings were unaffected, and search engine traffic has continued
to grow since the migration. We are currently working on the
next iteration, which will incorporate user feedback to develop
a seamless, easy-to-use, interactive destination site equally
attractive to advertisers and users.
Families Online for
Parents With Young Children
|
|
 |
Performance Research
SEC was appointed in April 1998 to improve search engine rankings
and visitor traffic for this sponsorship research company based
in the US. Careful optimisation and monitoring along with search-engine
friendly design has led to the site consistently achieving top
or top 5 positions in all major search engines for one or more
of its selected keywords that have remained stable for more than
5 years, and visitor numbers continue to rise steadily despite
increasing competition in the field.
Performance Research
- Sponsorship Research and Evaluation
|
|
 |
Blueberry Consultants
In 2001 I reviewed Blueberry's new site prior to its launch
and made recommendations for search engine optimisation. Following
implementation, the site has achieved stable top-ten positions
in the major search engines on a number of highly competitive
terms, and combined with a managed pay-per-click campaign it
continues to generate an ongoing stream of new business leads
and enquiries.
Blueberry Consultants Custom
Programming and Software Development
|
|
 |
|
TESTIMONIALS
"Search engine presentation is an essential part of
our online strategy and business model, and Jo's skill in doing this
for us successfully
is evident in the constant monthly growth in traffic to our site since
the launch. The wwweb is evolving rapidly - thankfully we've benefited
greatly from the professional way we are being guided through it."
-James Gravell, Families Online
"The marketing of the LCS Coventry airport car park facility is
extremely reliant upon sales achieved via the internet. We are delighted
with the marketing stategy undertaken by Jo Barker which has delivered
exceptional results and in addition been totally cost effective."
-Martin Liggins, LCS Airport Parking Coventry
"SEC's work in optimising our web site has produced fantastic results.
Blueberry now receives at least 2 enquiries per week, and 75% of current
business has come from Web enquiries. Jo Barker has always been thorough
and professional - and she certainly is an expert in SEO. We have no
hesitation in recommending her services, and frequently tell clients
to talk to her."
- Martin Green, Blueberry Consultants
"Jo's expert assistance with our search engine marketing campaign
has ensured a steady stream of high-quality traffic since our site launch."
- Anthony Mason, Mason & Peacock Waistcoats
"Jo Barker's work has been a key factor in making our website a
success. Our site has gone from being virtually inactive to being a popular
resource
for many users and potential clients, and is now extremely easy to find
when doing searches. The user information gained from the quarterly tracking
reports has also showed us where and how we need to redesign and restructure
our web-site to make it as user friendly as possible. We have total confidence
in Jo leading the project and aiding in the continued success
of our site."
- Kathy Wilson, Performance Research
|
