|
 |
AboutMy name is Jo Barker, and I've been helping websites work with the search engines for nearly 10 years, which is pretty much as far back as you can go in this business! (Prior to that my background was sponsorship and marketing, so I'm also experienced in most aspects of promotion, design and commercial partnership.) In that time I've seen the field of search engine marketing (or search engine optimisation, as it started out) expand exponentially as more and more businesses realise the importance of search engine positions for the success of their websites, and more and more marketers take advantage of the commercial opportunities presented by the resulting scramble for the top. As others have expanded, however, I've chosen to remain independent, in order to retain the direct contact with my clients, the laser-focus on their campaigns, and the continuing hands-on experience of search engine marketing that helps make all my clients search engine success stories. As a result, I work with just a few clients at any one time – in fact, I'm in the fortunate position of being able to cherry-pick those where I believe I can really make a difference – but the clients I do take on have the reassurance of knowing that their project is being personally managed by me rather than an account junior, and that I am not only directly accountable for performance and results, but directly accessible for discussion and queries throughout the duration of the project (and usually beyond). I work from home, in a well equipped little study that serves as a hub for my network of contacts – professionals such as programmers, graphic designers, email marketers, usability experts and interface designers, whose skills I can call on for more complex projects. This network allows me to stay focused on my core expertise – search engine marketing – and keep abreast of the cutting edge in this fast-changing field. Fortunately, after 10 years implementing search engine marketing campaigns for clients I've gained a great deal of experience in many complementary areas, and so very often I am able to handle every aspect of a client campaign from review and report to implementation and tracking. By staying small and focused, I'm able to offer clients a bespoke but affordable service – the fees I quote for a project are based on the estimated time required, and my minimal overheads mean that my rates are very reasonable in comparison with larger agencies! Costs will always depend on the specific requirements of a project – I may be able to suggest guideline estimates initially, but I will always agree a detailed brief with you before supplying firm costings.
|
TESTIMONIALS"Search engine presentation is an essential part of
our online strategy and business model, and Jo's skill in doing this
for us successfully is evident in the constant monthly growth in traffic
to our site since the launch." "We are delighted
with the marketing stategy undertaken by Jo Barker which has delivered
exceptional results and in addition been totally cost effective." "Jo Barker has always been thorough and professional - and she
certainly is an expert in SEO. We have no
hesitation in recommending her services." "Jo Barker's work has been a key factor in making our website a
success. We have total confidence in Jo leading the
project and aiding in the continued success of our site."
|
|
|
|
